Discovery

The Importance of Clothing

We are always told not to judge people by the way they dress, but we have to admit that our clothes make a huge difference to what people think about us. According to the survey that carried out by Joanna Williams, Head of Brother UK Marketing and Communications, shows over half of the women admitted that they judge their female colleagues based on what they wear to work, and over a third reported worrying about what people think if they wear the same clothes too often. Your clothes give people a first impression and that can go a long way. "The impression you create may affect future job opportunities, collaborations or other important matters," says James Uleman, Ph.D., a psychology professor at New York University and researcher on impression management. Most importantly, science says that the clothes we wear would even affect our behavior, attitudes, personality, mood, confidence, and even the way we interact with others. For example, wearing power clothing makes us feel more confident and even increases hormones needed for displaying dominance. This, in turn, helps us become better negotiators and abstract thinkers.

From what has been mentioned above, we may come to the conclusion that if we could develop an App that could help women improve their clothing styles and taste, they would:

Difficulties Women Come Across When Managing Their Closet

I interviewed 10 female students on the difficulties they come across regarding managing, matching, and shopping for clothes to get an idea on how I can help them. The problems are as follows:

• The vast amount of fast-updating fashion information is hard to manage.
• Because of impulse shopping, most women's closets are overwhelmed.
• Most women have unworn but actually really good pieces because they don't know how to match them and make them alive. Those unworn clothes become a burden as they are a waste of money and take valuable spaces of the closet.
• They find it hard to make choices in a clothing store if they don't have the knowledge of clothes matching and a sense of current fashion trend. They would need a guide.

Competitor Research

I did some competitor research to see how other products were tackling this issue and picking out the things I didn't like and could be done better:

Persona

Solution

Based on the research found in the discovery section and the persona created, the mission, goals and needed features were already pretty clear.

Mission:

Give women immediate matching suggestions on the clothes they already have according to the fashion trends. Help them manage the closet and reuse the unworn items.

This will be achieved through these goals and features:

So, I started to create the App flow and wireframes.